Verizon Communications Inc. (NYSE: VZ) introduced its Just Kids plan on Tuesday, an option for parents who’ve deemed their child worthy of his or her first smartphone.
In order to qualify for Just Kids, you need at least one line on an existing Verizon plan. Just Kids has a starting price of USD 55 per month, however that price can reduce up to USD 20 depending on how many other lines you have.
Just Kids includes 5GB of 4G LTE data, unlimited talk and text to 20 parent-defined contacts, and automatic Safety Mode to avoid paying overages. The plan also provides access to Verizon’s Smart Family set of controls which can help parents easily keep track of where their kids are, limit how much time is spent online and set content filters.
“With Just Kids, we’re leading the way on growing up with tech, providing parents with plan options and features that give them the peace of mind they need for safe and responsible phone usage” said Angie Klein, vice president of marketing at Verizon.
Verizon is also a founding member of the Family Online Safety Institute, which aims to make the online world safer for kids and parents. FOSI’s website provides families with technology safety tips.
“The launch of Just Kids is a timely response to the true needs of parents raising connected children,” said Stephen Balkam, FOSI CEO. “As the digital world continues to change and expand, we are pleased to partner with Verizon to uphold their commitment to online safety by tailoring programs and products to reflect what families need the most.”
Verizon offers a number of other products designed to keep children and parents connected, including its GizmoWatch and GizmoTablet by Samsung.