Underwhelming Apple Event unveils new iPhone… and it’s not the 8

Published on: 13 Sep, 2017

Apple, Inc. (NASDAQ: AAPL) just finished their newest “Apple Event” and the iPhone 8 and 8 Plus are slated to be released next week complete with glass-backed design, 4.7-inch Retina HD display (5.5-inch for the 8s) and the brand-new Apple True Tone tech and explained the new Apple TV features, a brand-new wider wireless charging pod you can charge multiple devices on and debuted a brand-new Apple Watch which enables phone calls without your iPhone near. Despite these additions, Apple’s biggest unveiling was the completion of the iPhone 10, or iPhone X.

The iPhone 8 and 8 Plus doesn’t do much to enhance the user experience from the iPhone 7, but does offer the new Apple True Tone technology which allows your screen’s color temperature to look accurate regardless what light it is under when you take it. Physical changes include the return to the glass-backed phone design. While this may seem like a reversion not worthy of attention, it is importatnt to note its primary function is to assist with the new wireless capabilities Apple is slowly transitioning to.

iPhone X will not be released the same time as the 8 and 8 Plus but will be taking pre-orders starting in October, with first shipments set for early November. The X will come complete with 5.8-inch Super Retina OLED edge-to-edge display and will no longer support a home button. Face ID is the newest feature in phone security and unlocking your screen. You will still have an option to use passcode, but the days of Touch ID seem to be numbered. Vertical 12MP dual cameras with OIS, 7MP front-facing cameras will now allow the user to insert virtual enhancements to the picture before it is even taken. Face ID also enhances the emoji experience, as you can now model your face within the emoji to move its mouth with yours and allowing recording and playback.

All-in-all, there are some reasons to be excited. Apple is releasing iPhones closer together which will offer a wide variety of equally impressive iPhones for any budget. However, Apple investor’s don’t seem to be feeling the optimism as Apple stock has fallen below today’s opening, starting at 162.63 and falling to 160.38 as of 3:48 PM EST. Regardless, until Samsung can pick their game up, Apple is still king of the hill.


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Giovanni Lopez

Email: Lopez@financialinsiders.com


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