interpublic

IPG Acquires Acxiom’s Data Marketing Division for USD 2.3 Billion

IPG Acquires Acxiom’s Data Marketing Division for USD 2.3 Billion

Interpublic Group (NYSE: IPG) announced on Monday that it has entered into an agreement with Acxiom Corporation (NASDAQ: ACXM) to acquire its marketing solutions business unit for an all cash deal valued at USD 2.3 Billion.The deal combines IPG&rsqu..