IBM (NYSE: IBM) has reported plans to acquire Waeg to extend IBM’s expertise in Salesforce service and advance IBM’s hybrid cloud and AI strategy. "Salesforce continues to play a critical role in companies' digital transformations as they adapt to the conditions created by the pandemic. Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship," said Mark Foster, Senior Vice President, IBM Services and Global Business Services. "Waeg's strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations."
"Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg," said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce. "The combination of IBM and Waeg's Salesforce consulting capabilities and assets will help give customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform."
This news adds value to IBM’s recent acquisition of 7Summits back in January and increases IBM’s Salesforce talent with consulting expertise and multi cloud capabilities across Europe. "Waeg's growth was built on the simple notion of helping our clients successfully navigate constantly changing customer demands," said Chris Timmerman, Co-Founder and Managing Partner, Waeg. "Now, as we join forces with IBM, we are excited to leverage our collective Salesforce capabilities to accelerate that growth across Europe."