Ford Redirects Focus As Shares Fall to an All Time Low

Published on: 19 Oct, 2018

Ford’s stock fell to a recent new low as it dipped to USD 8.19 per share after, Morgan Stanley cut its price targets for Ford and General Motor Co. due to slumping industry demand in China on Friday. This is the lowest price the Company has seen since November 2009. It is currently at USD 8.44 at the time of writing. Ford is to reveal third-quarter results on October 24th.

In the Las Vegas presentation, Hackett laid out future plans and long term goals set by the company. Executives of Ford (NYSE:F) promised dealers of new models  that will come at a faster pace. More of these models would be electric or hybrid as many automobile industries are entering into the electric age. In addition, Hackett and Company executives outlined plans reduce the time from a customer customer ordering a vehicle to delivery from 82 days to 38 days. The presentation also demonstrates a plan to launch a loyalty program to its most devoted customers.

Hackett’s presentation revealed the Company’s vision and strategies to increase dealer confidence.  


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