Amazon (NASDAQ: AMZN) is reportedly launching another Go store in New York City. The new store will be located across the World Trade Center within the Brookfield Place complex, according to the Recode.
Amazon already has a pre-existing relationship with the owners of Brookfield Place. Last year, Amazon signed a 15-year lease for 360,000 sq. ft. of office space within the complex.
An Amazon spokeswoman declined to comment on the matter.
Amazon also launched another location in San Francisco this week, expanding from its Seattle and Chicago locations.
The Amazon Go Stores are surrounded by a combination of sensors, cameras and computer vision to automatically charge customers for items they take off the shelves. The system will compile the list of products the customers has taken and email a digital receipt.
Other Amazon Go locations include many offerings, such as prepared foods like sandwiches and salads, along with frozen pre-made meals that can be heated with a microwave at a seated section within the store. The stores also sell groceries, but the first location also sells beer and wine.
While Amazon is currently located in only three places, with two in Chicago alone, Amazon discussed with Bloombergthat it is looking to open as many as 3,000 locations by 2021.
Despite launching its own futuristic grocery store, Amazon said it has no plans to integrate the technology into Whole Foods stores.
The New York location will be located in a bustling business and tourist spot within the city. Allowing customers to just simply pick up the product and walk out with it will eliminate the need for cashiers. The simple and fast process will speed up traffic flow within the store as well as clearing up clusters of customers during peak hours.